Reaching Trade Show Audiences With Geofencing

How Position Global used Growth Channel to extend event reach across venues, hotels, and airports—driving measurable engagement and new customers.

B2B event benchmarks

0.56% CTR

venues, hotels, airports

3 geo zones

Onboarded from campaign

New customers

Doug Davila

VP, Director of Marketing Strategy

For a client attending a major trade show in Boston, we ran a geofence campaign around the show, at show hotels, and at airport baggage kiosks across mobile and digital OOH. The geofence campaign achieved a CTR of .56%. Most importantly, our client told us they onboarded several new customers based on this effort.

In Their Words

“Growth Channel gives us a way to reach an audience that was traditionally difficult and expensive to reach for our clients. They’re very happy.” — Position Global

The Challenge

Trade show and conference audiences were expensive, hard to access, and tough to measure.
Position Global’s clients needed a more economic, effective, and trackable way to connect with the right attendees.

What mattered most:

Reach: Precision around event touchpoints
Flexibility: Ability to adjust quickly
Value: Proof of performance vs. traditional event spend

The Solution

Position Global partnered with Growth Channel to activate geofenced campaigns around high-value event locations.

Targeted the venue, hotels, and airport kiosks
Focused on mobile display ads (the only click-enabled format)
Supported by Growth Channel’s hands-on team for setup and execution

Impact

CTR of 0.56% across mobile placements
Client reported several new customers directly onboarded from the campaign
Event marketing became more affordable, measurable, and scalable than before

The Growth Factor

Position Global turned trade show advertising into a scalable, efficient, and measurable channel—helping logistics clients connect with the right audience at the right time.

Company: Position Global

Industry: Logistics & Supply Chain Marketing

Headquarters: Bolingbrook, IL

Founded: 2012

Specialties: Full-service marketing for logistics, transportation, and freight

Contact: Doug Davila, VP & Director of Marketing Strategy

About: Position: Global is a leading U.S.-based advertising and marketing agency specializing in the logistics industry, offering white-label content, SEO, marketing strategy, PR, social media management, and audio/visual production. Founded by a customs broker and freight forwarder with deep marketing expertise, we uniquely understand the industry and excel at telling our clients' stories. With a diverse, globally distributed team, we serve companies of all sizes, from content creation to comprehensive go-to-market strategies. Additionally, our founder, a 30-year logistics veteran, provides expert resources for legal professionals in customs law.

> typical B2B event benchmarks

0.56% CTR

convention center, hotels, airport kiosks

3 geo zones

New customers onboarded

→ campaign