# **Custom Audience Targeting on Meta Ads**

Growth Channel is bringing targeting back to META by allowing you to build any custom audience and launch it inside of META

Build audiences for:

- Traffic to competitors' websites and online purchases
- Location visits, demographics, and interests
- Account-based B2B targeting, political affiliations & more!

Optimize your campaigns to reach the best performance across DSPs & SSPs

Run ads across 225+ ad exchanges

Measure the impact of your ad campaigns online and offline

“Growth Channel gave us access to more inventory and data without adding complexity. That’s what finally let us scale.”

**Agency Partner**  
83% ROAS from the three months of running campaigns  
[View Case Study](https://www.growthchannel.com/case-studies/performance-led-growth-pip-pop-post)

"We have seen a 70% higher ROI with Growth Channel as compared to several other programmatic advertising channels we have tried out. Growth Channel has served as an important stepping stone in the ongoing efforts to diversify our marketing budget."

**Tyler Lubin**  
Chief Revenue Officer  
21x ROAS from the three months of running campaigns  
[View Case Study](https://www.growthchannel.com/case-studies/diamond-nexus-scaling-ecommerce-roas)

"For any clients that had a 3-digit cost/conversion it now decreased to 2-digits with Growth Channel AI. And, for any company where the cost/conversion was 2-digits on other channels, it’s now in the single digits."

**Pamela Wagner**  
Chief Executive Officer  
< $10 CPA from Audio campaigns for eCommerce purchases  
[View Case Study](https://www.growthchannel.com/case-studies/ajala-digital-more-targeted-advertising-solution-for-our-clients)

"We were using a couple of other DSPs before Growth Channel, and it has replaced them all. Native integrations with 3rd party providers means that I no longer have to source that additional data myself, so we can get campaigns launched 3-5 days quicker."

**Brent Bouldin**  
Partner & Co-Founder at New Media Advisors  
30% in cost savings per campaign & 2-3 days saved in data analytics per month  
[View Case Study](https://www.growthchannel.com/case-studies/new-media-advisors-bringing-programmatic-ads-back-under-control)

## Frequently asked questions

**Can you help me manage the advertising in the Growth Channel platform?**

**What type of custom audiences can you target?**

**What are your payment options?**

**What ad exchanges and SSPs can be targeted for Displays?**

**What ad exchanges and SSPs can be targeted for Connected TV ads?**

**What ad exchanges and SSPs can be targeted for Audio ads?**

**What ad exchanges and SSPs can be targeted for Digital OOH ads?**

### Can I get a demo account?

Every subscription plan has a free trial period, and you won't be billed during this time for the subscription, only for the actual media spend.

## Can I change my subscription plans?

Yes, you can swap between your subscription plan at any time.

## Are there any other fees?

We only charge monthly subscription, and you pay based on the ad spend of the campaign (CPM). If you are interested in managed service to help you set up and optimize your campaigns, add-ons are mentioned in the [Pricing table above](https://www.growthchannel.com/meta-ads-request-demo#).

## What ad exchanges and SSPs can be targeted for Connected TV ads?

You can include or exclude any of the following ad exchanges and SSPs from your campaigns: Charter, Clypd, Comcast, DirecTV, DirecTV NOW, Discovery, Fox, Freewheel, FuturesMedia, Hulu, NBCU, Scripps, SlingTV, SpotXchange, Telaria, and WideOrbit.

### What are your payment options?

You can connect your credit card or a checking account inside the dashboard for the media spend. Subscription billing is invoiced with credit card payments, but if you're looking for alternative payment options, you can always [contact us](https://www.growthchannel.com/contact).

## Is ad spend included in my monthly subscription?

No, the ad spend (CPM) is not included in the subscription.

## What ad exchanges and SSPs can be targeted for Audio ads?

You can include or exclude any of the following ad exchanges and SSPs from your campaigns: Adswizz, Entercom, Entravision, Pandora, SoundCloud, Spotify, TargetSpot, Triton Digital, and WideOrbit.

## What ad exchanges and SSPs can be targeted for Digital OOH ads?

You can include or exclude any of the following ad exchanges and SSPs from your campaigns: Broadsign, Captivate, Chive TV, Clear Channel Outdoor, Gloss Media, Hivestack, iTellio, Perpetual Media, Place Exchange, Stroer, TouchTunes, VIOOH, and Zoom Media.