# Channels (Definitions & Use Cases)

Growth Channel enables you to activate campaigns across every major programmatic channel from one dashboard — making multi-channel media more efficient.

| Channel                       | What It Is                                    | When to Use / Use Cases                               | Key KPIs / Metrics                               |
|------------------------------|-----------------------------------------------|------------------------------------------------------|--------------------------------------------------|
| Display and Mobile Display    | Banner, rich media, in-app ads               | Prospecting, targeting, broad reach at relatively low CPMs | Impressions, CTR, CPC, Conversions               |
| Video / Online Video          | Pre-roll, in-stream, out-stream              | Storytelling, awareness, higher engagement            | VCR (Video Completion Rate), CTR                 |
| CTV/Connected TV             | Ads on streaming/smart TVs                    | Lean-back premium environments, awareness             | Completion Rate, Reach, Frequency                 |
| DOOH (Digital Out-Of-Home)   | Ads in physical public spaces (billboards, transit) | Local reach, branding                                 | Impressions, Reach, Frequency                     |
| Audio/Podcasts Ads           | Streaming audio, podcasts                      | Top-of-funnel reach, contextual engagement            | Audio Completion Rate, Reach, Frequency, Click-through (if applicable) |
| Native Ads                   | Ads embedded in content feeds                  | Blends into editorial, reduces ad fatigue            | CTR, Conversions                                   |
| Meta/YouTube                 | Built via native workflows on those platforms | When platform-specific audiences and inventory are desired | CTR, CPC, Conversions, ROAS, Video Completion Rate (YouTube) |
| Retail/Commerce Media        | Ads inside retailer ecosystems                 | Influence point-of-purchase, capture high intent     | ROAS, Conversions, CPA, CTR                       |

### Use Cases & Examples

- Retargeting in Display & Video: Show ads to website visitors who didn’t convert.
- Prospecting on CTV/DOOH: Reach new audiences in high-attention environments.
- Audio for awareness: Introduce your message to listeners during daily routines.
- Native: Blend into content to build trust.
- Retail Media: Capture shoppers while purchasing.

### Why This Matters

Pixels fuel retargeting, conversion tracking, and optimization. Without them, campaigns cannot attribute results.