# Reaching Trade Show Audiences With Geofencing

How Position Global used Growth Channel to extend event reach across venues, hotels, and airports—driving measurable engagement and new customers.

## B2B event benchmarks

- **0.56% CTR**
- Venues, hotels, airports

- **3 geo zones**

- **New customers**

**Doug Davila**  
VP, Director of Marketing Strategy

For a client attending a major trade show in Boston, we ran a geofence campaign around the show, at show hotels, and at airport baggage kiosks across mobile and digital OOH. The geofence campaign achieved a CTR of 0.56%. Most importantly, our client told us they onboarded several new customers based on this effort.

## In Their Words

“Growth Channel gives us a way to reach an audience that was traditionally difficult and expensive to reach for our clients. They’re very happy.” — Position Global

## The Challenge

Trade show and conference audiences were **expensive, hard to access, and tough to measure.** Position Global’s clients needed a more **economic, effective, and trackable** way to connect with the right attendees.

### What mattered most:

- **Reach:** Precision around event touchpoints
- **Flexibility:** Ability to adjust quickly
- **Value:** Proof of performance vs. traditional event spend

## The Solution

Position Global partnered with Growth Channel to activate **geofenced campaigns** around high-value event locations.

- Targeted the **venue, hotels, and airport kiosks**
- Focused on **mobile display ads** (the only click-enabled format)
- Supported by Growth Channel’s **hands-on team** for setup and execution

## Impact

- **CTR of 0.56%** across mobile placements
- Client reported **several new customers** directly onboarded from the campaign
- Event marketing became **more affordable, measurable, and scalable** than before

## The Growth Factor

Position Global turned trade show advertising into a **scalable, efficient, and measurable channel**—helping logistics clients connect with the right audience at the right time.

**Company:** Position Global  
**Industry:** Logistics & Supply Chain Marketing  
**Headquarters:** Bolingbrook, IL  
**Founded:** 2012  
**Specialties:** Full-service marketing for logistics, transportation, and freight  
**Contact:** Doug Davila, VP & Director of Marketing Strategy  
**About:** Position: Global is a leading U.S.-based advertising and marketing agency specializing in the logistics industry, offering white-label content, SEO, marketing strategy, PR, social media management, and audio/visual production. Founded by a customs broker and freight forwarder with deep marketing expertise, we uniquely understand the industry and excel at telling our clients' stories. With a diverse, globally distributed team, we serve companies of all sizes, from content creation to comprehensive go-to-market strategies. Additionally, our founder, a 30-year logistics veteran, provides expert resources for legal professionals in customs law.